Globe Vending Trials Competing Payment Systems
Operator uses field data to measure 12.25 percent sales lift with MEI
ATLANTIC CITY, N.J., April 30, 2009 - After participating in a five-month trial, Atlantic City-based vending operator Globe Vending reported sales lifts of 12.25 percent using MEI payment systems. Globe Vending, which currently operates about 1300 machines, partnered with MEI in 2008 in a program to trial and compare competing payment systems in real-world applications.
MEI supports “value-added trials,” or VATs, which rely on the field data that operators collect on key factors, including sales levels, service calls and maintenance issues. The data helps operators assess the true value and performance of competing payment systems.
Thirty total vending machines in the Showboat Hotel & Casino and Harrah’s Hotel & Casino were audited as part of Globe Vending’s trial. MEI’s 7512 Coin Manager and Series 2000 bill acceptor were tested against a new provider’s comparable models, and they were switched out and audited monthly by Globe Vending.
In addition to higher sales experienced with MEI products, Globe Vending’s trial data also revealed that while the competing brand had 16 service calls over the five months, MEI’s payment systems had zero.
“In our industry, when you lose a sale, you have no chance to recoup it. You have one shot to be up and running,” said Gary Stahler, a Globe vending machine mechanic. “Participating in the trial reinforced our confidence in MEI’s products.”
“We welcome the challenge to demonstrate the ‘true’ value that our bill and coin acceptors bring to operators,” said Chuck Reed, marketing director for MEI’s vending division. “VATs allow operators to discover firsthand a payment system’s impact on their sales and bottom line.”
MEI, headquartered in West Chester , Pa., holds the world’s largest installed base of unattended payment systems, handling over two billion transactions per week in more than 100 countries. The company developed the first electronic coin mechanism in the 1960s, followed by the first electronic non-contact bill acceptor, and more recently its credit card capability and vending management solution. Recently, MEI reached a milestone of selling more than four million bill acceptors and five million coin mechanisms worldwide. Its products are in widespread use in the vending, soft drink, gaming, amusement, transport, retail and kiosk markets. For more information on MEI and its products, visit www.meigroup.com or call 800-345-8215.