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Hippodrome Casino Brings EASITRAX® to Europe

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Hippodrome Casino

West Chester, PA, June 14, 2012 — This year, EASITRAX Soft Count will make its European debut when the Hippodrome Casino in London opens exclusively with CASHFLOW SC note acceptors. Since its release in 2008, EASITRAX has been installed in nearly 80,000 games worldwide – a number that continues to grow as more operators join MEI in the global movement towards optimised cash management.  

“We have sought out the latest, most state-of-the-art technologies to multiply returns while also providing the best service to our patrons,” explains John Strydom, Manager of Slots at the Hippodrome. “We chose EASITRAX and CASHFLOW SC because of MEI’s strong reputation for value and performance. The global feedback for the marriage of these two products is exemplary, and we’re eager to be the first European casino to take advantage of it.”
 
“This is a proud moment for MEI,” says James Boje, MEI VP of Gaming and Retail - EMEA. “It is both an honour and a responsibility that we enthusiastically embrace, striving to provide both products and service that maximise expectations. Together with Hippodrome, we are raising the bar for satisfied players and superior cash management in Europe.”
 
First introduced in 2002, CASHFLOW SC redefined the role of note acceptors in operator profitability and customer satisfaction with improvements made to acceptance, jam rate, security and cost of ownership. 1.3 million units have been installed globally, with a ship share of more than 70% for three consecutive years in the US and wins in the Asia-Pacific Region, including Singapore and Macau. 
 
The addition of EASITRAX Soft Count to CASHFLOW SC creates a comprehensive software/hardware cash management system designed to improve operational efficiencies from the slot floor to the soft count room. It works by gathering data from multiple note acceptors and funnelling that information into a single remote location, where it can be securely accessed to manage assets. Because cashboxes no longer need to be tied to specific slot machines, EASITRAX typically saves 20-30 seconds per cash drop.
 
“By opening with EASITRAX, the Hippodrome Casino will leverage the industry’s best cash management solution from day one,” adds Boje. “We expect this is the start of cash management systems, like EASITRAX, being installed in gaming operations across Europe – and with convenient retrofit kits, current MEI CASHFLOW SC customers will enjoy easy installations while getting the most from their previous investments.”
 
About Hippodrome Casino: The new Hippodrome Casino in Leicester Square, London, will launch in July 2012, after a 30-month rebuild and renovation of the former Hippodrome Theatre and adjacent Cranbourn Mansions. Following a £40 million investment by father and son team Jimmy and Simon Thomas, it will mark an important new era for gaming in the UK as its first truly international-style casino and comprises: three floors of gaming; a 180 seat cabaret theatre – The Matcham Room; a 150 cover restaurant – Heliot; 4 private dining rooms; five bars; a two-level smoking terrace; and events spaces throughout (www.hippodromecasino.com).
 
About MEI: MEI systems are relied upon for more than two billion transactions per week in over 100 countries. The company developed the first electronic coin mechanism in the 1960s followed by the first electronic non-contact bill acceptor, and more recently the EASITRAX Soft Count slot tracking system. MEI has the largest worldwide installed base of unattended payment mechanisms. Recently, MEI reached a milestone of selling more than four million bill acceptors and five million coin mechanisms worldwide. Its products are in widespread use in the gaming, vending, soft drink, amusement, transportation, retail, and kiosk markets. For more information on MEI and its products, visit www.meigroup.com or call 1-800-345-8215 in US (please refer to our website for international telephone numbers).