MEI booth at G2E features celebrity to reward customer loyalty responsible for CASHFLOW SC milestone
West Chester, PA, December 10, 2010 — Television and stage star Holly Madison appeared at G2E to help MEI thank the industry for its support in the recent achievement of the one millionth CASHFLOW SC sold. Ms. Madison, who currently stars in a show on the Vegas Strip, posed for pictures with the one millionth unit and show attendees.
“This accomplishment is a reflection of how the industry has embraced CASHFLOW SC and the benefits it provides,” said Eric Fisher, vice president - Americas. “CASHFLOW SC has, to some degree, become a celebrity in Gaming by changing perception about the value a bill acceptor can offer. Having a star like Holly Madison celebrate this accomplishment seemed fitting given CASHFLOW SC’s newfound status and our true appreciation for customer loyalty.”
Since being introduced in 2002, CASHFLOW SC has redefined industry expectations by creating a link between operator profitability and unrivaled acceptance rates, security, jam performance and cost of ownership. Numerous recent successes can also be attributed to the evolution of CASHFLOW SC into an integrated cash management solution with the addition of EASITRAX Soft Count – a software/hardware solution that creates newfound efficiencies by linking the slot floor to the soft count room.
About MEI: MEI systems are relied upon for more than two billion transactions per week in over 100 countries. The company developed the first electronic coin mechanism in the 1960s followed by the first electronic non-contact note validator, and more recently the EASITRAX Soft Count system. Recently, MEI reached a milestone of selling more than five million note validators and six million coin mechanisms worldwide. Its products are in widespread use in the gaming, vending, soft drink, amusement, transportation, retail, and kiosk markets. For more information on MEI and its products visit www.meigroup.com.